“What is WordPress, exactly?”
So, you might have heard all this talk about something called WordPress. If so, you’ve probably asked yourself (and maybe others), “What is WordPress?”. Outlined below is a quick overview of what is WordPress and how you can use it.
So, in a nutshell, what is WordPress? It is a modern software application that runs on your web host’s servers. Learning to use new software is always a little overwhelming at first but after we have got over the hurdle of “how to use it” and have moved on to just “using it”, WordPress is a very efficient and effective tool.
WordPress CMS – Content Management System
You’ll see a lot of talk about content management systems (CMS) on the internet and the reasons, why or why not, to use one. You may even see talk questioning whether WordPress is actually a true CMS or even what is WordPress.
Let’s look at the later first by examining what a CMS is. A CMS is a software solution that you use for managing the content on a website. This content might be audio, video, images, documents, or text. The combination of content types will allow you to build anything from a simple brochure style website right up to a full fledged e-commerce store.
Ideally, a CMS should also allow for multiple people to edit and create content. If we look at the capabilities of WordPress, one could argue that it has grown into a full CMS solution.
Now comes the decision on whether or not a CMS is right for you and your website, specifically WordPress. In the beginning WordPress can be a little overwhelming. This is because WordPress is a complete software solution. You are not just putting documents on a web host like in the early days of the web.
What is WordPress Used for?
Since we’ve (kind of) answered the question of, “what is WordPress” and established that it is as flexible as it is useful, let’s take a look at how you can use WordPress as your hub.
The websites that we started with in the late 90s were static, meaning the content never changed. The opposite is true these days. Most of the successful websites that are on the internet today are dynamic, meaning the content is always changing. In fact, the mark of death on a website is one of those banners that reads “Last Updated on x date” and the date is older than a month or two.
The benefit to having new and dynamic content on your website is the ability to attract return visitors. This method of attracting new visitors (customers or clients) is called inbound marketing or content marketing. These are essentially the same name for the same method. This method allows you to attract new visitors to your site via traffic sources like search engines or social media as people share your new content. Remember that new content might be your weekly specials or articles about items your business deals with.
If you want to have return visitors to your website then you better make sure that you are giving them a reason to return. To do this, you need to:
- Give your visitors something new.
- Let your visitors interact with it.
- Give your visitors a voice.
- Respond to your visitors.
- Let your other visitors respond to your visitors.
All of this can be accomplished with WordPress.
Your main goal is to engage your audience which leaves them wanting more. Their natural inclination is to explore your website and see what else you have to offer them.
Users of WordPress (this would be you) are able to create a new site content with as great of ease as sending an email or writing a document in Microsoft Word (actually MS Word is more complicated). Most importantly, once your site is up and running, you don’t even need to know how to write any kind of code.